Wayfinding for industrial estates and business parks

JDocksey2Spaces where vehicles and pedestrians interact and interchange is no more felt than at a busy and bustling industrial estate or business park.

In this talk, Jonathan Docksey from wayfinding agency Design JD will explore the different needs of pedestrians and vehicles on industrial estates. He will also explain how the agency engages with users to ensure success.

Over the last five years, Design JD have been working on industrial estate wayfinding solutions that ensure a smooth and safe experience for all concerned. Tackling these projects involves taking into account all aspects of the wayfinding journey: from pre-visit information, road signage, and pedestrian signage through to the interaction between people and road traffic.

British Rail Corporate Identity Manual

British Rail Corporate Identity Manual

Feb17 Henning Hand medThe reproduction of the British Rail Manual has received considerable coverage over recent months. So the Sign Design Society is very pleased to welcome the man behind the project – Wallace Henning – to talk about this labour of love.

Leaves on the lines, the wrong kind of snow and stale sandwiches never really helped British Rail become a brand that was truly loved by the nation. Yet, in 2011 the readers of Creative Review voted British Rail’s ‘double arrow’ as their sixth favourite logo. In 2015, graphic designer Wallace Henning launched a Kickstarter project to fund a high spec reproduction of the original British Rail Manual. The Manual showcases and celebrates the British Rail corporate identity – not just its distinctive symbol but the full graphic design programme: from detailed specimens of the famous Rail Alphabet typeface, to the livery of the Inter-City 125.

Our Christmas Talkfest

A joint SDS and IDA event hosted by the University of Reading: a festive celebration of signs, wayfinding, typography & information design

IMG 3510This year for the SDS Christmas Party we're joining forces with the Information Design Association(IDA) for a selection of short talks from a mix of speakers across both industry and academia. The talks will cover a diverse range of topics within information design, typography, sign design and wayfinding that we hope will inspire and challenge.

As well the chance to meet and see the work of the next generation of designers and see some of their work, you'll have an opportunity to view material from the University of Reading’s world class archives, including the Otto and Marie Neurath Isotype Collection.

Some things will remain the same, with food, drink and plenty of time to network.

So come and join us in Reading for a veritable selection of treats to kick off the Christmas festive season.

Get ahead faster

Get ahead faster: Join Sander on his wayfinding experiment at SDS

A talk by Sander Baumann DesignWorkPlan Amsterdam

Sander will take us on a journey though time to talk about wayfinding, technology and using our senses to get around. This will be a highly energetic talk with experiments, discussion and passion for wayfinding.

dwp talk sds september mail promo 01


Sander Baumann runs designworkplan from Amsterdam with a passion for everything wayfinding related.

The best way to introduce you to this talk is to let Sander do it himself, he has made you a video below.


Transit Map Extravaganza and SDS Summer Party

SDS would like to invite you to our special summer party featuring two illustrious speakers.

Purely Decorative: The Journey Map is the Reward

An exhibition by Maxwell J Roberts


The purpose of a map is to show the topography of the landscape so that it can be navigated effectively, but the skills of the cartographer can have a considerable aesthetic effect on the viewer too. How many maps, proudly displayed on the walls of houses worldwide, have ever been used as originally intended? Maps are not only beautiful, they can evoke strong memories, such of youthful exploration, or holidays to exotic destinations. The humble transit map fulfils these roles well, and creative designers often embellish their work with artistic flourishes, alternatively the stark simplicity of stripped down unornamented designs, with their nod to Bauhaus philosophy, have their own powerful aesthetic, as achieved by Beck and Vignelli.

Smart City Wayfinding in India

A Wayfinder’s Weekend in New Delhi and Wayfinding PhD research update

A two-part talk by Colette Jeffrey Birmingham University

"Cities have the capacity to provide for everyone only when they are created by everyone.” http://indiaunderconstruction.com/smartsociety/

What’s happening in India? How do people find their way, and what will the 100 Smart Cities do to help people find their way around? Colette Jeffrey was recently invited to speak about ‘smart city wayfinding’ at the international Smart Society: India Under Construction conference in New Delhi, India. She used her professional experience of city wayfinding gained from working at Applied Wayfinding, and also her research of human wayfinding behavior to explore what cities in India need to think about and she will share this thinking with the SDS.

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