Smart City Wayfinding in India

A Wayfinder’s Weekend in New Delhi and Wayfinding PhD research update

A two-part talk by Colette Jeffrey Birmingham University

"Cities have the capacity to provide for everyone only when they are created by everyone.”

What’s happening in India? How do people find their way, and what will the 100 Smart Cities do to help people find their way around? Colette Jeffrey was recently invited to speak about ‘smart city wayfinding’ at the international Smart Society: India Under Construction conference in New Delhi, India. She used her professional experience of city wayfinding gained from working at Applied Wayfinding, and also her research of human wayfinding behavior to explore what cities in India need to think about and she will share this thinking with the SDS.

Bikes and signs

Colette’s illustrated talk will share her brief but impactful experiences of India, some key ideas from the conference and will hopefully lead to a discussion on information design and wayfinding in international contexts, particularly in India. The conference audience of 200 urban planners and architects mostly from across India, listened to speakers from Canada, America, The Netherlands, Spain, India and two people from the UK, Colette and a Director at Buro Happold who manages master-planning projects for SMART Cities around the world. Her talk was well received, with the Founder & Director of the conference, Sarita Vijayan writing: “You brought great energy to the session and laid down truly inspiring ideas for Smarter Societies.” Come along to this illustrated talk to find out what Colette thinks about wayfinding in India.

Colette is doing a PhD study exploring wayfinding behaviour inside buildings. SDS and SEGD members have been involved in the study from the start and she will give an update on her research, share some initial findings and pose a few interesting questions about the future of wayfinding.

About Colette

Colette Jeffrey is a designer, lecturer and PhD researcher and has been an SDS member for over fifteen years. She is Senior Lecturer in Graphic Design at Birmingham City University, and part time PhD research student exploring why people get lost in urban settings. Before joining BCU, Colette worked for Applied Wayfinding, a specialist design company auditing cities, designing maps, signs and online resources to encourage people to walk and to help people understand a city’s layout. Colette’s main projects as Wayfinding Design Director were planning sign systems for Brighton and Leeds, but she was also the Inclusive Design Director for Legible London. (

Date: Thursday 9th June

Time: 6.30 pm

Venue: Steer Davies Gleave, 28-32 Upper Ground, London, SE1 9PD

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