The SDS Seminar: Designing for an Ageing Population

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About the event

Designing for an Ageing Population

To meet the challenge of an ageing population, demand will increase for solutions that will enable us to lead independent and fulfilling lives as we get older. According to the UN World Population prospects, by 2050 there will be more over 65s than under 15s and the quickest growing age category will be the over 80s.  Across the developed world, strategies are being developed to address the future challenges this will bring to society. Prime amongst these is empowering and enabling people to continue to live independent and fulfilling lives well into old age.

Design has a huge role to play. From a wayfinding perspective not only do we need to consider issues around mobility and accessibility, but the less visible cognitive impairments such as Dementia and Alzheimer's Disease, which bring about a different set of requirements.

October’s event will provide you with further insight and a greater understanding of how best to design wayfinding and signing solutions to better meet the needs of this growing segment. It will also provide you with some tools to assist you in delivering more inclusive solutions. Joining us to tell us about their work in this field will be Professor Andrea Tales (Chair in Neuropsychology & Dementia Research and College Dementia Research Lead, Swansea University) and Lucy Richards (Founder & Creative Director, StudioLR in Edinburgh).

About our speakers

Lucy Richards studied Visual Communication at Edinburgh College of Art and qualified with BAHons and Master of Design degree in 1990. In 2004 she founded StudioLR – a company committed to considering how design makes people feel. Their ambition is to cut through complexity and noise to connect with people and create experiences that improve everyday lives.

Professor Andrea Tales as well as being Chair in Neuropsychology & Dementia Research at Swansea University is also Director of the Dementia Research Group and Senior Editor of the Journal of Alzheimer’s Disease.

Book today

Date: Thursday 26 October 2017

Time: 6pm for 6.30pm start

Venue: Pascall+Watson, The Warehouses, 10 Black Friars Lane, London EC4V 6EJ

Price: This talk is free for SDS members and £25 per ticket for non-members. We have a special offer for newcomers: if this is your first SDS event, you can pay a special ‘taster fee’ of £10 on the door. Please email This email address is being protected from spambots. You need JavaScript enabled to view it. to register

Please note: This event will be livestreamed and available to SDS members via our SDS Live Facebook account, and our website.

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