Environmental branding - graphic design for cities

A Talk by Chris Edmunds, United Creatives

Environmental branding-graphic design for citiesUnited Creatives are a graphic design agency specialising in works for the spatial environment and embracing mediums beyond paper and ink otherwise alien to graphic design.

Inspired by a lucky start in Dutch design founder and Creative Director Chris Edmunds worked for BRS Premsela Vonk (now Eden Design) where an early grounding in Dutch design established an ethos for non-compartmentalised design whereby art, branding and architecture were seen as a cohesive whole.

Whilst consciously they have not turned their back on traditional design for print they have become specialists in the use of timber, slate, compressed concrete, cast iron and vitreous enamel steel in addition to good old fashioned paper and ink. As their name suggests they work collaboratively with skilled craftspersons and designer-makers to learn new technologies endeavouring to get the best out of any given project and its chosen material. 

Appointed as Lead Artists for New Islington Millennium Village in Manchester in 2004 United Creatives decided to 'rethink graphic design' with architect and master planner Will Alsops words ringing loud in their ears 'the streets will be the galleries of tomorrow'.

Recent projects have involved kiln firing a poetry trail for Philip Larkin which involved painting on listed buildings (legally), a series of interviews with the homeless for a large scale CNC letter carving project at The Crossings hostel in Hull, the baking of a typographic logo for Gordon Ramsay and the production of 'a Flock of Endangered Deckchairs' for the Natural History Museum, London.

Crossing and blurring the line between landscape architecture, architecture, public art, public relations and graphic design United Creatives have worked with a range of sectors that span start-ups, national museums, hip restauranteurs, architects, county councils, property developers and global drinks brands.

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