Designing for a City

A talk by Sam Gullam, founder of Lacock Gullam

During the last decade there has been a significant increase in the desire of city authorities to provide information that helps people to move around and navigate the public realm. However, they find it difficult to implement the required systems with a holistic approach, even if they set out with the intent to provide a seamless journey for the user.

Cities compete with each other and, often inspired by schemes experienced in other cities, they form visions of how best to communicate their city to visitors.

Well intended aspirations soon meet the challenges of capital funding, cost of onward maintenance and balancing the views of multiple stakeholders.

Sam will present some of the challenges and successes Lacock Gullam has had over the last 10 years of designing street furniture products and systems that integrate the communication of city information.

Lacock Gullam believes that inherent to success when working in the public realm is the Designer’s responsibility to often stretch beyond the brief set. Sam will discuss their approach to ‘Designing for a City’ and which aspects are largely common and those that make each scheme specific to place.

Sam is the founder of product design consultancy Lacock Gullam. The London based studio develops street furniture, environmental graphics and signage programmes both in the UK and internationally and has developed products for major schemes such as Legible London and Transport for London’s new ‘Landmark London’ bus shelter range.

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