Pedestrian sign design for the external urban realm

A talk by Roger Crabtree

pedestrian-sign-design-for-the-external-urban-realmA product designer’s perspective

The external urban realm is a highly demanding environment for product design. With 24/12 exposure, a 10 to 15 year life expectancy, heavy public use and even facing aggressive vandalism, pedestrian signage systems must work very hard to always perform well and look good. This is a challenging brief, not always successfully delivered.

This illustrated talk will reflect on the pitfalls and summarise through successful example on how to get it right.

Roger Crabtree has a breadth of knowledge in environmental design, gained over many years with leading design consultancies, serving key clients such as Adshel, JCDecaux, Cityspace, Dublin Docklands and local councils including Bristol, Liverpool and Islington.


Following his move from Fitch London in 2003, Roger created fwdesign and as MD now heads an experienced team specialising in the development of pedestrian wayfinding solutions including master planning and strategy, information graphics and product design, through to manufacture and implementation.

The Old School
Exton Street


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