Destination London 2012

A panel discussion with Kevin Owens, Richard Hill and Richard Scott

Wednesday 4th December 2013 at 6.30pm

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London 2012 was perhaps the largest, most complex and challenging wayfinding project ever undertaken in the UK. At the centre was the Olympic Park.

The Park took seven years to build from winning the bid in 2005 to the opening ceremony on 27 July 2012. The Park included nine new competition venues. During the four weeks of the games four million people visited the Park and at its peak it hosted 200,000 at any one time.

The project faced some unique design challenges, from creating and implementing a visual identity to delivering environments and structures to exacting requirements which showcased the best of British design.

The London Olympic Committee of the Olympic and Paralympic Games (LOCOG) had the responsibility of putting on the Games. And all the time the world was watching…and waiting.

In April 2012, before the Games, the Society held a seminar looking at what was to come. Now Kevin Owens, (LOCOG Design Principal), Richard Hill (LOCOG Head of Look and Feel) and Richard Scott (Richard Scott Architects) will share their experiences and talk about their part in producing the Olympic Park wayfinding and sign system.

The evening will conclude with the Society’s Christmas party. For those unable to attend, as with all Society events, the panel discussion will also be conveyed live by webinar. Normally available to members only, on this occasion the webinar will be open to all free of charge. Do join us.

Download a pdf with all the details by clicking here.


Arup, 8 Fitzroy Street, London W1T 4BQ


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Live webinar (free)

If you're unable to attend the talk in person, you'll be able to join in remotely via our live webinar.

Click HERE for free Webinar Link

We'd advise you allow 10 or so minutes to set up before the talk, as you will be guided through various log-in stages.

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