A talk by Dale Lewis
The National Forest is one of the Midlands' rapidly growing tourism destinations and strategic development of its visitor services infrastructure was identified as a key element of enhancing the destination.
The talk will look at how an integrated network of gateways was created to engage visitors in, and raise awareness of, The National Forest and its attractions. They also serve to create a greater 'sense of place’, an enhanced visitor experience and to reinforce the destination branding of the National Forest.
Dale Lewis is the Managing Consultant of Haley Sharpe and has over 20 years experience in the development and implementation of major tourism and recreation infrastructure projects throughout the UK and in Europe.
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