How did you get here?

The secret life of wayfinding

A talk by Andrew Barker

Date: 6.30 pm Thursday 14th January

Do you know what people are doing when they are wayfinding? Do you know what people really do to find their way somewhere?

Andrew Barker has conducted research to get a glimpse into a world that is hidden in plain sight. Using a mix of questionnaires, ethnographic approaches, and diary-keeping, this research gives insights into the strategies people use to find their way (from “I followed the sign” to “I followed a lady in red shoes”). It also uncovers the range of everyday tasks that necessitate wayfinding, and looks at questions such as whether people use different strategies if the on their own or in a group.

Join us for a peek into this exotic world.

How did you get here


Andrew Barker is an information designer a long time member of the society. His work ranges eclectically from wayfinding design and signage, through to book design. He is interested in the relationship between design and user behaviour (when is design used to change or influence behaviour, and when is design driven by user behaviour?).

He currently combines independent professional practice with doctoral research into wayfinding behaviour in the Department of Typography & Graphic Communication at the University of Reading.


Steer Davies Gleave, 28-32 Upper Ground, London, SE1 9PD.

6.30pm start Thursday 14th January 2016

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