Harm’s background is in economics and information science. He observes that both economics and wayfinding are about human decision making and information processing.
In a familiar environment, wayfinding is unconscious and intuitive, people having acquired a mental map by learning and experience, accruing knowledge.
In an unfamiliar environment people are dependent on “knowledge in the world”.
Perceptual wayfinding is about how people can immediately make sense of the environment they must negotiate to reach a destination.
For Harm, wayfinding is fascinating and he has been exploring and investigating the science for the past 25 years, the fruit of which is expressed in many of Eurorouting’s projects, on of which, the Fries Museum was awarded a commendation in the Society’s 2013 competition.
In this presentation he will share his experiences and insights about design, technology,
cognitive science and semiotics.
At the end of the day, Harm says, it is all about how we can guide, protect and enable people in the public domain. That must be the foundation of our “wayfinding community” , something which exists and is relevant well beyond the discipline of design.
Harm Wondaal was born and raised in the Netherlands. He graduated in 1982 and since 1990 he has been the owner and managing director of Eurorouting in Leeuwarden. He is also the founder of GuidingPeople (2013), a research and development organisation for innovative solutions
for searching and finding.