Bespoke or Standardised?

A talk by Julian Maynard, Director, Maynard

Signage projects usually offer a choice; does the designer use an existing solution, or pursue a new one? Perhaps naturally the designer’s urge is to push for the latter approach, though this is often at odds with project constraints such as cost and programme.

Julian will talk about his practice’s work in developing new signing systems for public realm and transport projects. He will discuss the success of the Southampton City project and signage family, subsequently adopted by Portsmouth and Hampshire, and consider the challenge of delivering a consistent product from two manufacturers. He will also give an insight into developing new systems for Crossrail and London Bridge Station and the challenge of achieving design quality in large engineering-led infrastructure projects.

We hope his experience and opinions will provide insights and provoke discussion amongst members.
Julian trained in industrial design at Manchester Metropolitan University and the Royal College of Art in London. He is a fellow of the Chartered Society of Designers and has an impressive track record of leading multi-disciplinary teams on transport and public realm projects. His experience includes Waterloo International Terminal, Jubilee Line Extension stations, TfNSW wayfinding and is currently Principal Designer for the linewide architectural components package on Crossrail, about which he presented to the Society a few years ago.
Maynard is a London based multidisciplinary design consultancy working in the fields of wayfinding, graphic design, product and environmental design for clients within the transport and urban realm sectors.
As a practice Maynard are fascinated by the intricacies of how things work, and share a common belief that good efficient design can bring clarity and simplicity to a rapidly advancing world.

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