Expressing identity through wayfinding

First issued in Directions 49

By Sue Manley

Durham Millburngate Bridge-crop 800pixels
Towns and cities have their own particular character and qualities. Now more than ever, cities need to differentiate themselves from other similar places to attract more visitors and encourage them to explore. Sue Manley from Placemarque shares her experience
of designing wayfinding solutions, including city maps for three very different cities.

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