Sign09 - A rewarding first for the society

First issued in Directions 50

By Mike Wolff, Chairman, The Sign Design Society

sign09 1The purpose of Sign09 was to bring together and inform people involved in the discipline, to offer education and networking opportunities and to improve awareness of the social and commercial importance of this often underestimated aspect of environmental design. From 3rd to 11th December 2009, IIID and the Sign Design Society organized a 9-day seminar on signage and wayfinding in Vienna, Austria. The seminar was a joint initiative between the International Institute for Information Design (IIID) and the Sign Design Society (SDS), with the overall goal to contribute to a better understanding of the importance of signing and wayfinding and to encourage greater focus in the design disciplines, industry and education.

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