Battle of the serif

First issued in Directions 51

Picture 4 800pixels

The M1 motorway is over fifty years old, and the iconic road signs that guide people along it are even older. Margaret Calvert worked with Jock Kinneir to produce the modern system of traffic signing introduced in UK in 1964. This system has been copied throughout the world and received much acclaim, being described as the “corporate identity of Britain”. Margaret wrote this insightful article sharing her experience of the project, largely focusing on the sign typeface, for the book ‘Graphic Design Since 1950’ produced by Alliance Graphique Internationale (AGI) in 2007.

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