Book now to join the SDS New Year Party

Groupama Stadium 4
Celebrate the new year and the best in British Wayfinding at the next SDS event on 25 January 2018. Simon Borg (Populous Activate) and Julian Maynard (Maynard) will be talking about their winning entries in the 2017 British Sign Awards. For more details about this event and how to book, please visit this event page.

Thank you to our 2017 speakers and hosts

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In a great example of circularity, the 2017 SDS talks programme kicked off at Pascall+Watson with the fascinating story behind the identity and wayfinding design for Venice Airport, and ended at the same studio with a series of fabulous presentations on London Underground signs.

Our speakers

We’d like to thank all our speakers who have contributed to delivering a diverse programme of SDS discussions:

  • London Underground signs – Mark Ovenden, Tim Dunn and Ann Gavaghan (London Underground)
  • Designing for an ageing population – Professor Andrea Tales (Swansea University) and Lucy Richards (StudioLR)
  • The Big Debate – Tony Baugh (Wood & Wood), Colette Jeffrey (Birmingham City University), Mario Vieira (Scott Brownrigg), Ole E. Wattne (Norwegian University of Science and Technology) and Fran Raybould (FRA Creative)
  • Contribution to placemaking – Nicholas Plunkett Dillon and Juliane Klemp (CSM Live) and Andy Altman (Why Not Associates)
  • Pedestrian modelling – Francesco Angelelli (Atkins)
  • Collaborate to innovate – Wesley Meyer (Gensler)
  • Adventures of a Type Tourist – David Quay
  • The British Rail Corporate Identity Manual – Wallace Henning
  • Wayfinding for industrial estates – Jonathan Docksey (Design JD)
  • Venice Airport identity & wayfinding – Sarah Owen (Pascall+Watson)

Our hosts

A big thank you also goes to our sponsor hosts – without your generosity none of this would be possible:

  • Pascall+Watson
  • Alan Baxter Associates
  • Gensler
  • Steer Davies Gleave
  • Atkins

Your ideas

We’re always keen to hear suggestions from members on topics they’d like to see covered or details about great speakers they’ve heard elsewhere. Please pass all details through to Kirstine (This email address is being protected from spambots. You need JavaScript enabled to view it.).

NB If you could help with providing a venue we’d love to hear from you too.

Success for SDS Members at the British Sign Awards

Groupama Stadium 1Congratulations to Populous Activate for picking up the award for best wayfinding project at the British Sign Awards (held on 9 Nov 2017) for their work on the Groupama stadium (pictured) and John Anthony Signs who came away with a gong in the construction category.  

Congratulations also go to Maynard Design - runners up in the wayfinding category for their fabulous Paddington Portable Event Signs project.

We're pleased that Populous Activate and Maynard will be joining us for our next event to tell us about their winning projects. The event will take place at The Gallery, Alan Baxter Associates in Farringdon, London on Thursday 25 January 2018. Further details to be announced soon.

Tate St Ives works with CCD to create new wayfinding system

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CCD has created a new wayfinding system for the newly expanded and refurbished Tate St Ives. The integrated system guides visitors into and through the new Tate St Ives gallery, improved visitor facilities, and improved events and exhibitions spaces, merging the new and original spaces, as well as improving local links, encouraging people into the gallery.
CCD’s programme included research, strategy and design stages with staff and visitors being questioned and workshops utilised to evaluate previous wayfinding challenges and identify the needs of the new structure.  From this a temporary wayfinding system was created enabling observational testing and refinement allowing a full system to be ready for the opening of the new extension.
Jane Richardson, Head of Marketing, St Ives says, “The Tate St Ives Project is an enormous undertaking for us, transforming the existing building as well as creating a fantastic new gallery and visitor facilities. CCD has focused on understanding the needs of visitors throughout the building.”
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The new system creates a sense of ‘wandering’, encouraging people to visit all the gallery spaces which have been renumbered to make the layout more intuitive. The signage is a 3D circle, reflecting the architecture of the gallery and its origins – a gasometer. Signs are colour-matched to each gallery and respect Tate guidelines, ensuring a common brand experience at all Tate galleries.

Chris Girling, Head of Wayfinding at CCD says, “Our wayfinding system gives visitors the information they need in a subtle yet helpful way.  Looking at the gallery holistically allowed us to develop a system that works whether people want to see something specific, or just wish to explore.”

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