SDS at Sign & Digital 2017

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The Sign Design Society was out in force on 30thMarch at the Sign & Digital 2017 exhibition at the Birmingham NEC. SDS Chair, Sian Kelly kicked off with a presentation entitled “The Science and Art of Wayfinding”. This was followed by a panel session featuring a selection of innovative wayfinding case studies from members Sander Baumann (designworkplan), Sean Brereton (The Velvet Principle), Aad Kalkman (Mijksenaar) and Joan Zalacain (Zalacain Wayfinding).  Thanks to all the other members that made the trip to Birmingham too - it was great to see a few friendly faces in the audience.

SDS Member Success at Transform Awards Europe 2017


We are delighted to hear that Whybrow and creative partners Atelier Works have been awarded a Bronze in this year’s Transform Europe awards. These annual awards recognise excellence and reward innovation in branding across Europe.

Their project, Camden Council’s new headquarters at 5 Pancras Square, King’s Cross was shortlisted in the ‘Best wayfinding or signage’ category. You can read more about the project here.

The 2017 Transform Awards Europe celebrated entries from Austria to France, to Sweden, Romania, Poland and beyond. Branding talent from charities, NGO’s, corporate firms and agencies was all on display. With fierce competition, the calibre of entries broke all previous awards records, with a 35% increase in both the companies entering and the actual number of entries.  

Many congratulation to the team.

Jock Kinneir Library

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100 years after the birth of Jock Kinneir (1917 - 1994), an independent initiative has launched the Jock Kinneir Library. The library is aiming to introduce a comprehensive collection of materials by 21 May 2017. Contact This email address is being protected from spambots. You need JavaScript enabled to view it. if you are able to contribute any material or information that relates to the life, practice and teaching of this British graphic designer. For more information about the library, please visit:

SDS Members present at Sign & Digital UK

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Recently taking place in the NEC, Birmingham (28th - 30th March), Sign & Digital UK is the leading annual event for the sign making, display solutions and digital printing communities.
The Sign Design Society was pleased to announce that select members of the Society presented their projects as part of a mini seminar on ‘innovation in wayfinding and directional signage’. Representing the leading edge of wayfinding and sign design, Sander Baumann, Sean Brereton, Joan Zalacain, Aad Kalkman and SDS Chair Sian Kelly were exploring how wayfinding works in practice through the use of case study material.
More details about this talk can be found here.

New Publication: The Traffic Signs Manual Chapter 8 Part 3

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The Traffic Signs Manual (TSM) Chapter 8 Part 3 has been published. The Department for Transport has now published a document that provides information on changes to the methods used to prescribe traffic signs in the 2016 Traffic Signs Regulations and General Directions. They state that in most cases, "the same signs will be used in the same situations as shown in TSM Chapter 8 Parts 1 and 2 (2009). This part provides a reference on where the requirements for individual signs in the TSRGD and design information can be found." To accss further information about guidance on the use of traffic signs, visit the publications available through the government's website.

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