Our next event - Placemaking TalkFest, Networking and SDS Summer Party – 13 July 2017

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Book your place at our Placemaking TalkFest, Networking and SDS Summer Party. The event takes place on 13 July 2017. For this SDS Summer Networking Event we’re pleased to host not one, but three speakers (so far!). They’ll be demonstrating the power of graphics, in all its forms, to create unforgettable experiences and unique destinations. To find out more details, visit this event page.

SDS Member ABG Design creates a new signage scheme for the National Army Museum

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On 30 March 2017, the new National Army Museum opened in London following a £23.75 million redevelopment of the Chelsea site supported by Heritage Lottery Fund.

The museum has undergone a radical transformation providing a welcoming and interactive space of discovery divided into five permanent thematic galleries that includes over 2,500 objects. ABG Design were one of the key agencies working with the National Army Museum and Architects BDP to create a new bespoke signage and orientation scheme together with supporting visitor literature and café graphics.
In addition to the signage ABG have been responsible for designing the new Museums first temporary exhibition ‘War Paint: brushes with conflict’ that has over 130 paintings and objects and explores the way war has been depicted.

The People Movement & Management Show 2017

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Transport for London’s Marcel Pooke, Operational Modelling & Visualisation Manager, confirmed to talk at The People Movement & Management Show 2017 on 19 July.

Marcel Pooke will be giving a talk entitled, “The challenges facing a growing city like London and what TfL needs from the people movement sector to deliver.”
For full details, about the show, visit the event website

Zalacain Wayfinding Wins Gold at 2017 IIID Awards


Congratulations to Sign Design Society member Zalacain Wayfinding on winning Gold at the 2017 IIID Awards. The awards, run by the International Institute for Information Design (IIID), are given out in recognition for outstanding work in different fields of information design. 

Zalacain Wayfinding were awarded gold in the ‘Future Concepts’ category for their work on the ‘Qibla - Mecca Smart Wayfinding System’. The project is a highly technologically advanced, dynamic urban wayfinding system for the Middle East. Its main aim is to encourage locals to walk more often and help them find local businesses and services easily. The sign design process was challenging since information will be hexalingual, and each sign includesdigital screens. The system will be updated wirelessly from a control room, and will be able to withstand the hot weather conditions in the Middle East. After several tests and demonstrations the City Council approved the initial design, and the scheme is currently under valuation by other stakeholders. The system was designed together with Overhaul, a Jordanian design agency.

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