The Wily Wayfinder
Demystifying the discipline of wayfinding by Rachel Downey and Natalie Ata, Studio Graphique
Under the grand umbrella of Visual Communication Design huddles a number of specialized design fields, from print and web design to advertising and illustration and so on. Of these, no one group is more difficult to pin down than the Environmental Graphic Design (EGD) family. Even the Society for Environmental Graphic Design (segd.org) has a difficult time choosing just one description, which is why their definition of EGD includes graphic, architectural, interior, landscape, and industrial design, all concerned with the visual aspects of wayfinding, communicating identity and information, and shaping the idea of place.
To confuse matters further, they go on to list many types of projects by EGD practitioners, among which this term “Wayfinding” appears. The uninitiated may deduce from the word that Wayfinding is “helping people find their way.” But that can still be a bit nebulous to those who aren’t involved in creating built environments. In this article, we aim to paint a clearer picture of the complicated projects and people involved in this niche practice – a niche we happen to love.
The rest of this article is available to members only.
To view our membership plans, click here