Thursday 30 October 2025 (8am ET / 1pm GMT / 2pm CET)
Peter Reynolds’ talk looks at how emerging technologies, especially AI and IoT, are going to change the way we plan, develop, and manage wayfinding systems. It’s about how we, as designers and consultants, will work differently in terms of wayfinding strategy, design, monitoring and maintenance. The bigger question is: where do we add value in all of this? If the process becomes faster, more automated, more measurable, what does a good wayfinding consultant look like in five years? This talk doesn’t have all the answers, but it will offer a clear picture of what’s already possible and what’s coming next.
[This has been rescheduled from the SDS & SEGD London 18 September 2025 symposium. Tickets to access the seminar live, or the event recording once the talk has taken place are free for all 2025 symposium delegates.]
About the speaker
Prior to ‘landing’ in the wayfinding world, Peter Reynolds was a strategy director with a major, global tech firm. Peter is the founder of Wayfinders, a wayfinding design consultancy based in Ireland. Over the past seven years, he has led the company’s evolution from a design studio to a tech-enabled spatial logic practice. Peter’s team has delivered major wayfinding projects across public and private sectors, from airports to hospitals, with a growing focus on systems thinking and digital transformation.
About the event
Tickets are free for paid-up SDS members and 18 September ’25 SDS & SEGD London symposium delegates, otherwise £19 per person, available to purchase via the SDS Administrator (please email: enquiries@signdesignsociety.co.uk for more information).
Unable to make the seminar on the day? You can buy time-limited access to the talk recording too.
Tickets are non-refundable, unless the seminar is cancelled. We are unable to accept credit card payments over the phone.
Any questions? Please email us.
