Welcome to the Sign Design Society
The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
- Wayfinding
- Interpretative graphics
- Brand and experiential/environmental graphics
- Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
- Keep up to date and improve their practice
- Find potential consultants, collaborators & employees
- Promote their work and capabilities
To join choose a membership plan that suits you and sign up!
Our events
In this talk, Riccardo Bobisse, Anna Saveleva and James Brown share key insights from a recent collaboration between the AR Urbanism team, Air Design, Hackney Council, and its residents, as part of the development of a wayfinding strategy that plays a pivotal role in the wider Town Centre Strategy for Hackney. This initiative seeks to guide the regeneration of the area, acting as a direct expression of the priorities of local communities and contributing to a more connected and accessible urban environment. Throughout this project, the team discovered several important lessons about wayfinding which go beyond traditional methods. In the talk, Riccardo, Anna and James highlight essential insights that they believe are crucial for the success of any urban wayfinding initiative. This project highlights how wayfinding is not just about directing people from point A to point B; it’s about creating meaningful connections, improving accessibility, and fostering community ownership. By embracing a holistic approach to wayfinding, urban design can create spaces that are not only functional but also vibrant, inclusive, and reflective of the local community’s values.
Interested in a membership?
News
2nd edition Sign design guide now available to buy!
The new edition of the guide continues to provide practical guidance to experts and non-specialists alike, based on both best practice in inclusive design and the latest research.
Third party events
Want to change how your senior leadership receives your design proposals? Don’t miss this raw, unfiltered live interview with CEO of Ogilvy EMEA, Patou Nuytemans, about how CEOs actually think and what they expect from designers when it comes to driving business forward. This is your opportunity to learn the language of business directly from someone who speaks it fluently.
The 2025 SEGD Wayfinding + Placemaking event is your opportunity to explore how signage, accessibility, branding, and storytelling influence our interactions with the built world. This year’s event brings together renowned designers, strategists, and industry leaders to showcase bold ideas, innovative solutions, and real-world applications that redefine how people navigate and experience spaces.
The 2025 SEGD Branded Environments event is your opportunity to explore how storytelling, technology, and design trends are shaping the next generation of branded spaces. This year’s event brings together leading designers, strategists, and thought leaders to share bold ideas, strategies, and real-world applications–demonstrating how branding transforms experiences by connecting people to place.
Join us at the St Bride Foundation Wayzgoose 2025 to celebrate all things letterpress! From rare type to historic presses, it’s a print lover’s paradise. Whether you’re a pro or a newbie, there’s something for everyone, including a print workshop!
As Mayor Sir Sadiq Khan works on his next London Plan – a strategic document – is City Hall thinking hard enough about the physical form of the metropolis? When Sir Denys Lasdun gave the 1982 RIBA Annual discourse, he quoted W R Lethaby: “Every noble city has been a crystallisation of the contentment, pride and order of the community” and he added Alberti’s quote that “a house is nothing other than a small city.”