Welcome to the Sign Design Society
The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
- Wayfinding
- Interpretative graphics
- Brand and experiential/environmental graphics
- Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
- Keep up to date and improve their practice
- Find potential consultants, collaborators & employees
- Promote their work and capabilities
To join choose a membership plan that suits you and sign up!
Our events
Wayfinding projects are not constrained by creativity, they are constrained by coordination. This talk with Alex Siniukov and Vladimir Siniukov explores how smarter ways of working can unlock greater freedom of design. The talk includes a live walkthrough of a typical workflow, from building a path network to generating and refining sign messages, showing how system-driven thinking enables a more agile and design-led process.
Interested in a membership?
News
2nd edition Sign design guide now available to buy!
The new edition of the guide continues to provide practical guidance to experts and non-specialists alike, based on both best practice in inclusive design and the latest research.
Third party events
slı Çiçek joins us to discuss her practice at the intersection of architecture and scenography. Çiçek’s work focuses on scenography and exhibition design, with a particular interest in how display structures can shape the encounter between viewer and object.
Clerkenwell Design Week returns in May 2026, bringing together a dynamic mix of new venues, established destinations and a growing international presence across EC1. As plans take shape, the festival is once again set to transform the area into a vibrant hub for design, architecture and creativity. With a programme spanning exhibition venues, immersive installations, talks and showroom events, CDW 2026 will showcase the very best of international and UK design, in Clerkenwell, where design belongs.
The event showcases cutting-edge innovations in wide-format, digital, screen, and textile printing, along with signage, personalisation, and sustainable technologies. Co-located with the European Sign Expo and the Personalisation Experience, it features product launches, live demonstrations, expert talks, and competitions like World Wrap Masters. With a strong focus on business growth, automation, and investment-ready buyers, the expo is an essential platform for professionals seeking the latest print solutions and industry trends.
Join us for an insightful webinar with Robert Singleton, Greg Haigh and Marco Picardi from the Department for Transport (DfT), as we explore how transport and spatial planners, built environment professionals and geographers can use the DfT Connectivity Tool to unlock sustainable development opportunities and analyse the spatial connectivity of an area. The DfT Connectivity Tool helps planners understand how well a place connects people to jobs, services and everyday destinations. It uses national transport and land-use data to show how accessible a location is by walking, cycling, public transport and car helping identify truly sustainable places.
In this session of The Centre for Conscious Design Observatory, we explore Conscious Design Principle 09: Reimagined — “Project goals are periodically reconsidered, affirmed, or reimagined.” Three speakers will share case studies from their practice, showing how land, buildings, and materials can be reinterpreted to reveal new uses, meanings, and futures. The session will include time for discussion and Q&A.