Welcome to the Sign Design Society
The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
- Wayfinding
- Interpretative graphics
- Brand and experiential/environmental graphics
- Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
- Keep up to date and improve their practice
- Find potential consultants, collaborators & employees
- Promote their work and capabilities
To join choose a membership plan that suits you and sign up!
Our events
15 October 2026 (1pm BST) Approachable, friendly, and playful – these are the qualities most often associated with rounded sans typefaces in Europe. Yet these associations are far from universal. In Japan, rounded sans are often the voice of authority – they are not only far more commonly used in public typography than in many […]
Interested in a membership?
News
2nd edition Sign design guide now available to buy!
The new edition of the guide continues to provide practical guidance to experts and non-specialists alike, based on both best practice in inclusive design and the latest research.
Third party events
At AHI, we believe interpretation has the power to spark connection, meaning and wonder, and our yearly, flagship AHI Conference brings that belief to life. Across expert talks, shared experiences, inspiring site visits and practical sessions, the conference creates the conditions for genuine connection, fresh thinking and the kind of insight that stays with you long after the event.
Maps and journeys intersect in many ways, and Debbie Hall’s recent book Adventures in Maps tells the stories of 20 journeys, routes and adventures, illustrated by maps.
Building on the success of our previous Fonts & AI conference, we are thrilled to announce that this year we are expanding the program to include a full range of font technology and tools. We will spend 3 days looking at how designers and font makers are working, the tools they are creating and using, as well as the latest developments in AI in relation to the world of type. We will catch up on what leaders in this space are doing, and see if and where AI can plug into font workflows. We will also take a hard look at what machine learning says it offers vs what it delivers on, its successes and failures, and questions of the ethics of AI use and environmental impact.
Become part of one of the first and biggest gatherings for feminist urban design, placemaking, art, music, and radical city-making. FEMSTIVAL is a space for urbanists, designers, artists, architects, activists, and communities to come together through ideas, exhibitions, collective learning, music, and cultural exchange, reimagining how cities can be designed through care, equity, and participation.
This talk by Craig Eliason examines the development and publicising of the Auriol family, arguing that its promotion as a text face, while not commercially successful, was remarkably innovative.