Welcome to the Sign Design Society
The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
- Wayfinding
- Interpretative graphics
- Brand and experiential/environmental graphics
- Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
- Keep up to date and improve their practice
- Find potential consultants, collaborators & employees
- Promote their work and capabilities
To join choose a membership plan that suits you and sign up!
Our events
Discover what’s positive and exciting in the world right now for wayfinding and placemaking, from bold, people-first design to smart new tech.
15 October 2026 (1pm BST) Approachable, friendly, and playful – these are the qualities most often associated with rounded sans typefaces in Europe. Yet these associations are far from universal. In Japan, rounded sans are often the voice of authority – they are not only far more commonly used in public typography than in many […]
Interested in a membership?
News
2nd edition Sign design guide now available to buy!
The new edition of the guide continues to provide practical guidance to experts and non-specialists alike, based on both best practice in inclusive design and the latest research.
Third party events
London Design Festival celebrates and promotes our city as the design capital of the world. The 24th edition will take place from 12–20 September 2026. Take part and share your stories with global audiences.
Two speculative worlds and, two visions of how design, technology and worldbuilding reshape the ways we inhabit the planet. Bringing together cinematic video game engine technology and experimental storytelling, the screenings invite audiences to consider how speculative narratives can challenge the present, opening up new ways of thinking about environments and the futures we choose to create.
How can design create the conditions for people to gather, participate and shape the places they live in?
As cities and societies become increasingly fragmented, designers are rethinking how shared spaces, collective experiences and civic participation can foster belonging and connection. Bringing together architects, designers, community organisers and cultural practitioners, this conversation explores how shared ownership and community-focused design can create spaces for gathering, exchange and imagining more hopeful ways of living together.
Building on the legacy of the Shoreditch Design Triangle, SDW shines a spotlight on emerging talent, innovative thinking and contemporary products shaping hospitality, residential, retail and workplace interiors. As part of the London Design Festival programme, Shoreditch Design Week continues to elevate the area as one of the UK design industry’s most influential destinations. Discover what’s going on at Shoreditch Design Week, from inspiring exhibitions and showroom experiences to thought-provoking talks, installations and networking opportunities. Whether you’re an architect, designer, specifier or design enthusiast, there’s plenty to explore across the week.
Neuroplaces is the UK’s first B2B Exhibition and Conference dedicated entirely to neuroinclusive and accessible design solutions. Delivering inclusive environments shaped by universal design principles requires collaboration across sectors. With a supply chain that is currently fragmented, this event brings the entire ecosystem together in one place.