Welcome to the Sign Design Society
The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
- Wayfinding
- Interpretative graphics
- Brand and experiential/environmental graphics
- Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
- Keep up to date and improve their practice
- Find potential consultants, collaborators & employees
- Promote their work and capabilities
To join choose a membership plan that suits you and sign up!
Our events
Thursday 18 June 2026 (1pm BST) What really makes text easy to read, and why does it sometimes fail us? Legibility may seem straightforward, but research shows it’s shaped by a surprisingly complex mix of design decisions, human perception, and real-world conditions. In this seminar, Robert Jarzec brings together cutting-edge legibility research and the lived […]
Discover what’s positive and exciting in the world right now for wayfinding and placemaking, from bold, people-first design to smart new tech.
Interested in a membership?
News
2nd edition Sign design guide now available to buy!
The new edition of the guide continues to provide practical guidance to experts and non-specialists alike, based on both best practice in inclusive design and the latest research.
Third party events
Ever wondered what goes on in the Benoy London studio? Join the Benoy team for an evening of thought-provoking conversation at their open studio, learning about new and exciting projects from their designers across various disciplines. The 2026 London Festival of Architecture theme is ‘Belonging’. Benoy welcomes everyone to come together to discuss how to better design inclusive environments that promote a sense of belonging for all.
During this workshop with a letterpress/graphic artist, participants will design, typeset, and produce a unique letterpress printed poster. The workshop will utilise the museum’s collection of wood types. It will be a hands-on experience, covering the fundamentals of letterpress printing techniques and some of the craft’s history and background. Beautiful results can be achieved by playing with the layout, ink effects, and the texture of the wood type. All stages including the inking will be done by hand… think big type, short words, and interesting textures.
Using the 20-minute neighbourhood as a guiding framework, the project maps access to key amenities—such as healthcare, food, and green space—across Great Britain and examines how these patterns vary across levels of deprivation. The session invites participants to reflect on how place-based planning can better support equitable, healthy communities.
A biennial academic conference that convenes scholars from disciplines engaged with grapholinguistics and, more broadly, the systematic study of writing systems and their manifestation in written communication. The conference seeks to examine the current state of scholarship in this domain and to assess the significance of writing and writing systems within adjacent disciplines, including computer science, communication studies, linguistics, typography, psychology, and pedagogy. Of particular concern is the investigation of the expanding influence of Unicode and its implications for the future of literacy and textual practices in human societies.
The OS Innovation Festival returns for two days of hands-on collaboration and geospatial problem solving. Bringing together leaders from government, utilities, tech, national resilience, finance and the built environment, the festival is designed to accelerate solutions to real world challenges using the power of location data.