Welcome to the Sign Design Society

The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:

As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:

To join choose a membership plan that suits you and sign up!

Our events

PartnerWithLDF25

SDS and SEGD are delighted to be collaborating again, on a symposium for 2025. This year the theme is Wayfinding – future thinking encompassing exciting ideas around sustainability, technology, smart cities, AI, and what the wayfinding industry might look like in the future. The event will be held in person, and after the event recordings of the presentations will be available on the SDS website. Our event will be part of this year’s London Design Festival.

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News

Third party events

Hand holding a globe of the world with green shoots growing from out of it

Where should we look for optimism about the future? Our final panel come together to share some of the ideas, innovations and discoveries that could shape the world to come for the better.

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Typographics 2025

Start date: 23 June 2025
End date: 3 July 2025
Image to promote the Typographics 2025 Festival

Typographics is a design festival for people who use type. The annual event series, now in its 11th year, is focused on con­tem­porary typo­graphy and where its future may lie.

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Herb Lubalin Lecture Series: Jupiter to Japan

Start date: 23 June 2025
End date: 24 June 2025
Colourful advert for the Jupiter to Japan Herb Lubalin Lecture on 23 June 2025.

A design studio must be able to pivot, even daily, between dramatically different projects. In this talk, Triboro partner David Heasty will unpack two of the studio’s latest works. The first is Jupiter—Triboro’s identity and artwork for a new restaurant located at one of the most iconic locations on earth—the skating rink at Rockefeller Plaza. The second project discussed is a new and greatly expanded visual identity for Japan Airlines. Throughout David will offer insights (and rants) on embracing intuition in the design process, finding original inspiration, and methods for infusing meaning into any brand, be it an icon or a startup. 

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Visual for theColab conference showing a colourful installation in a park environment.

The conference is convened by Claire Mander, theCOLAB The Artist’s Garden and Dr Kate McMillan, King’s College London (artist/academic and author of three Freelands Foundation Reports on the Representation of Women artists in the UK). It brings together prominent thinkers and doers including art historians (Natalie Rudd), writers (The White Pube), commissioners (Claire Doherty/Situations and Bridget Sawyers/Tideway), local authorities (Westminster City Council), artists (including Fiona Banner aka The Vanity Press RA) and institutions (Yorkshire Sculpture Park/National Museum for Women in the Arts, Washington DC). They will explore how to put neglected public spaces back into use, adopt new commissioning models, create frameworks for accountability, and measure impact to achieve greater gender parity in the field of art in public.

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The Bartlett Summer Show 2025

Start date: 26 June 2025
End date: 13 July 2025
Untitled

The Bartlett Summer Show 2024 launches on Thursday 26 June, with more students than ever exhibiting their work at our flagship exhibition. Over 1000 current and graduating students will share their projects from The Bartlett School of Architecture’s Architecture MArch programme and four undergraduate programmes. The Bartlett Summer Show is one of the largest and most well-regarded annual student architecture shows in the world. Attended by industry leaders across architecture and the built environment, it celebrates the wealth of global talent nurtured at The Bartlett. Throughout the show we will welcome guests into our facilities in central London to enjoy this year’s exhibited works. With work shared from across the design units and studios, the projects on display will include models, drawings, prototypes, videogames and films.

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