Welcome to the Sign Design Society
The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
- Wayfinding
- Interpretative graphics
- Brand and experiential/environmental graphics
- Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
- Keep up to date and improve their practice
- Find potential consultants, collaborators & employees
- Promote their work and capabilities
To join choose a membership plan that suits you and sign up!
Our events
15 October 2026 (1pm BST) Approachable, friendly, and playful – these are the qualities most often associated with rounded sans typefaces in Europe. Yet these associations are far from universal. In Japan, rounded sans are often the voice of authority – they are not only far more commonly used in public typography than in many […]
Interested in a membership?
News
2nd edition Sign design guide now available to buy!
The new edition of the guide continues to provide practical guidance to experts and non-specialists alike, based on both best practice in inclusive design and the latest research.
Third party events
Oldest working commercial letterpress printers in the UK – a living museum of Victorian history. Book onto a 90 minute guided tour.
W.A. Dwiggins’ biographer Bruce Kennett covers all the high points of the designer’s life and career, but with particular attention paid to his delicious sense of humour and spirit of fun.
Drawing on her journey from London back to her home city of Bratislava after nearly two decades, Petra Marko will reflect on how her experience has shaped the way she approaches urban change. Through tangible case studies from Bratislava, a dynamically changing Central European capital, the talk will show how putting children’s needs at the centre of streets, public spaces and neighbourhoods can bring together strategic planning, participation and urban design while strengthening people’s relationship with their city.
At AHI, we believe interpretation has the power to spark connection, meaning and wonder, and our yearly, flagship AHI Conference brings that belief to life. Across expert talks, shared experiences, inspiring site visits and practical sessions, the conference creates the conditions for genuine connection, fresh thinking and the kind of insight that stays with you long after the event.
Maps and journeys intersect in many ways, and Debbie Hall’s recent book Adventures in Maps tells the stories of 20 journeys, routes and adventures, illustrated by maps.