Welcome to the Sign Design Society
The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
- Wayfinding
- Interpretative graphics
- Brand and experiential/environmental graphics
- Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
- Keep up to date and improve their practice
- Find potential consultants, collaborators & employees
- Promote their work and capabilities
To join choose a membership plan that suits you and sign up!
Our events
Richard Ardagh talks about his recently published book, Type Archived, which documents the treasures of traditional typefounding held at London’s legendary Type Archive
Wayfinding projects are not constrained by creativity, they are constrained by coordination. This talk with Alex Siniukov and Vladimir Siniukov explores how smarter ways of working can unlock greater freedom of design. The talk includes a live walkthrough of a typical workflow, from building a path network to generating and refining sign messages, showing how system-driven thinking enables a more agile and design-led process.
Interested in a membership?
News
2nd edition Sign design guide now available to buy!
The new edition of the guide continues to provide practical guidance to experts and non-specialists alike, based on both best practice in inclusive design and the latest research.
Third party events
Design is often understood through objects, outputs, and outcomes. Yet its most profound impact lives in the physical, digital, and emotional spaces where human connection is made possible. This year’s International Design Day, hosted by the Society for Experiential Graphic Design (SEGD), invites designers to focus on these thresholds where ideas become experiences, where individuals […]
Christian Weyell and Kai Zipse, directors of the Swiss architectural practice Weyell Zipse, present their recent work. The duo will discuss their recent work including their competition-winning design for the Guggach Primary School in Zurich (2019-2024), a three storey building planned around a foyer that acts like a flexible space that shifts with the seasons. In summer it opens fully to the park; in winter it closes to create a sheltered indoor hall. Large sliding doors, an operable roof, and simple climate controls let students and teachers actively shape the environment, blurring the line between inside and outside.
Join the authors of AHI’s best practice guidance on sustainable and regenerative interpretation and the team behind the new AHI Exchange platform for re-use of interpretation materials to find out more about the guide and platform and join the conversation.
This workshop focuses on the role of humour and asks how using humour can impact public engagement strategies and practices. It brings together a variety of perspectives, from planning studies, brain sciences to public engagement practitioners. However, it places a particular emphasis on how cultural studies and artistic practice can inform our understanding of humour as it relates to disability.
It is the world’s largest gathering of transport ministers and the premier global transport policy event. The 2026 theme, “Funding Resilient Transport”, is the second in the 2025-2027 ITF Summit trilogy on transport resilience.