In the early 1920s, several artist-designers like El Lissitzky and Kurt Schwitters began developing theories of graphic design and letterforms that would shape the coming revolution in print. New technologies were transforming photographic reproduction and lithographic printing, but perhaps the most radical proposals were for the wholesale adoption of sans serif typefaces as a universal medium for both reading and display. However, there were very few suitable faces in the type case to meet these demands prompting a campaign to develop new and more adaptable sans serif faces. This lecture by Paul Stirton will explore the theoretical debates that led to the creation of Futura, Erbar, Kabel, and Gill Sans.
[This talk is free to attend. Please reserve your spot.]