Thursday 21 May 2026 (6pm BST)
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Our recent session with Alex Syniukov and Vladimir Siniukov showed how wayfinding projects can achieve far greater creative freedom by reducing the burden of coordination. They demonstrated how fragmented workflows and spreadsheet‑driven updates slow teams down — and how a connected, system‑based approach keeps paths, destinations and signs aligned automatically.
By treating wayfinding as a dynamic model rather than a set of static deliverables, the speakers revealed how teams can iterate faster, maintain clarity of intent and design with more confidence. The live walkthrough — from building a path network to generating and refining sign messages — highlighted how smarter workflows free designers to focus on hierarchy, legibility an user journeys.
About the speakers
Alex Siniukov is a designer with a background in architecture and branding, specialising in wayfinding and information design. With over a decade of experience working on complex built environments, he focuses on translating spatial logic into clear, coherent navigation systems. His work sits at the intersection of design, strategy, and coordination, with a particular interest in how tools and workflows shape the quality of design outcomes. Alex advocates for approaches that reduce manual overhead and enable designers to focus on intent, clarity, and user experience.
Vladimir Siniukov is a former Program Director and Senior Project Manager with more than 25 years of experience delivering large-scale telecom infrastructure projects across Europe. Driven by a long-standing passion for software development and problem-solving, he has recently moved into a new field, combining business leadership, engineering, and software development to address challenges beyond traditional industry boundaries. Today, he leads the development of Wayfinding Planner™, where he brings a fresh perspective to wayfinding and applies engineering thinking to strategy, process, and delivery.