Fitzpatrick Woolmer (https://fwdp.co.uk/) has unveiled a refreshed brand identity and new website, marking an important evolution for the British heritage and outdoor signage company, as it celebrates more than 30 years in the industry.
Known for its work with leading heritage destinations, attractions and visitor experiences across the UK, the company’s new identity reflects both its growth and the depth of craft and expertise behind its work. The updated visual language feels modern and confident, better expressing the scale, quality and creativity of the projects delivered by the team.
The redesigned website brings Fitzpatrick Woolmer’s capabilities, products and project stories together more clearly, making it easier for clients and partners to explore work and understand the company’s approach. It also highlights the thinking and care behind each project — from large heritage interpretation schemes to playful, immersive visitor experiences.
Despite the refreshed presentation, the company’s core values remain unchanged. Sustainability continues to underpin every stage of design and manufacturing, with responsibly sourced materials and time‑served craftspeople shaping each piece. The team remains committed to creating signage that delivers clarity, impact and connection for visitors, while respecting the environments in which it sits.
Company Managing Director Mark Woolmer describes the relaunch as a moment to recognise both continuity and progress. “While our brand and website have evolved, our core values remain exactly the same. We’re still the same team, delivering the same quality of work, but now with a clearer way to showcase our expertise and support our clients.”
The result is an identity that feels less like a departure and more like a sharper expression of what Fitzpatrick Woolmer has always been: a trusted creative partner helping places tell their stories in meaningful, memorable ways.