The future isn’t something we wait for—it’s something we shape. As designers of experiences, we don’t just create spaces. We shape how people move, what they feel, and what they remember.
In San Francisco—a city defined by experimentation, layered histories, and competing visions of the future—we’re gathering to practice radical listening, share bold ideas, and reimagine what design can become when rooted in care, equity, and complexity.
This is more than a typical conference. It’s a living, participatory space for co-creation—where contradictions are welcomed, friction is embraced, and design becomes a practice of care, relationship, and transformation.
Together, we’ll explore big questions shaping the future of experience design:
- What does it mean to design for the public good—not just public consumption?
- How can design create transformation without erasing identity, history, or place?
- How do we design with friction—embracing tension, complexity, and failure as part of meaningful progress?
- How do we create work that people don’t just see—but feel, remember, and carry forward?
- And how do we move beyond polished outcomes to design through care, presence, and shared authorship?
[Registration rates are discounted for SEGD members, students, nonprofits, and groups of three or more. Register now.]