In the year of Euro 2020, we kicked off the new programme of SDS seminars with a talk by Simon Borg on the brief, challenges and inspiration behind Populous Activate‘s commission for the Tottenham Hotspur Stadium. Simon examined how the practice’s cross-disciplinary design approach informed the development of authentic and long-lasting experiential spaces at Tottenham Hotspur Stadium London.
About the speaker
Simon Borg – Creative Director (Associate Principal) at Populous Activate has more than 15 years experience of working for multi-disciplinary creative agencies in Australia and the UK. His expertise spans experiential design, graphic design, wayfinding, branding and naming rights activation. Since joining Populous Activate in 2004, Simon has been instrumental in the delivery of projects including the brand activation of London’s O2 Arena, London 2012 Olympics multi-venue wayfinding, as well as brand activation and wayfinding at Tottenham Hotspur’s new 62,062 seat stadium.
Recording
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