In this talk, Jordi Duró will explain how the “Cubist” graphic style invaded Spain in the 1930s. From Conservatives to Revolutionaires and up and down the social ladder, this avant-garde style was embraced by Spanish society in a manner never seen before or afterwards. The Republic’s defeat in the Civil War also became the demise of this style.
Duró has photographed dozens of unpublished pieces from his collection to show how foreign influences were adopted and reinterpreted by a country that desperately wanted to become modern. All of the examples showcase Typograpy and lettering, with emphasis on the letterpress geometric type that gave way to the Super Tipo Veloz.
[This event is free to attend but please pre-book.]