Tobias Frere-Jones recounts the research and design process behind the brand new typography that he and Nina Stössinger created for the New York City Football Club. How to connect a relatively new sports team (and in a sport that’s less popular in the United States) deeply to the identity and pride of this iconic city? Tobias and Nina studied the visual history of the city’s transit system, and let its loudness and grit inform their fresh and bold design to create a bond with citizens and fans.
[This talk is free to attend but please pre-book your spot.]