How do people actually navigate a space? How can designers make that journey clearer, more intuitive, and more accessible? Start your SEGD Conference experience in Kansas City with Wayfinding, Planning, and Design, a four-hour, hands-on Bootcamp.
This bootcamp is focused on how people navigate complex environments and how designers can create clearer, more intuitive systems.
Led by Jonathan Mugmon, Ashley Wysong, Ezz Osman, and Pan Hu of Populous, the workshop moves from ethnographic research and strategy to sign-location planning, information hierarchies, design systems, and typography, with hands-on exercises throughout.
What Participants Will Learn
Part 1: Ethnographic Research — Using observation, interviews, and journey mapping to understand how people actually experience and navigate a place, revealing behavioral patterns, accessibility needs, and gaps between intended and real-world conditions.
Part 2: Strategy — Translating research into actionable wayfinding strategy, including sign-location planning principles, decision point identification, information hierarchies, and coordination with the built environment.
Part 3: Design Systems — Developing clear, scalable wayfinding systems that balance creative vision with operational clarity, ensuring solutions are both impactful and practical to implement at scale.
Part 4: Typography and Communication — Creating legible, accessible, and intuitive typographic systems that help people in motion interpret information quickly and navigate with confidence.
[Ticket cost depends on membership status, attendance at conference, from $75-$200. Register to attend.]