Place can be a powerful way for brands and cultural strategists to generate meaning and value… and at the same time, in a world of bland developments and cut-and-paste tourism, semiotics can provide a crucial tool for meaningful place shaping. Gemma Jones has invited place-oriented practitioners Natassa Pappa and Rosanna Vitiello to discuss place as a cultural “text”… and to share creative methodologies for developing a place-based participatory semiotics.
[Recmmended donation of £5 per place booked. Book your spot.]