Photo of a seated elderly Joyce Calvert in her study, smiling broadly, surrounded by wayfinding signage, including an arrowed one bearing her name.

St. Bride Foundation: ‘Give Way to Design’ (film screening)

Date: 19 March 2026
Time: 6:15 pm – 9:30 pm
In-person at St. Bride Foundation, 14 Bride Lane, Fleet Street, London, EC4Y 8EQ, UK
Third-party event
Photo of a seated elderly Joyce Calvert in her study, smiling broadly, surrounded by wayfinding signage, including an arrowed one bearing her name.

Give Way to Design is a documentary that traces the history of road signage in the United Kingdom, from Roman milestones to the present day. It explores how functional signs evolved into a defining element of the British visual landscape, becoming part of the nation’s cultural heritage. The film highlights the enduring legacy of designers Jock Kinneir and Margaret Calvert, whose work reshaped modern signage, and examines how these forms have been absorbed by popular culture, influencing generations of artists and designers beyond their original utilitarian purpose.

Join us at St Bride Foundation with a special screening to celebrate the release of the documentary – with an introduction by the film’s director Patricio Orozo, and more speakers to be announced shortly.

[Tickets range from £9-£12. Book now to attend.]