Thursday, 11 July (1pm BST)
Wherever people gather, wayfinding can be the difference between order and chaos. It’s the unsung hero of the built environment. For wayfinding to work properly, it needs to have a strategy. Creating a wayfinding strategy means thinking about: architecture (how buildings and spaces work); graphic design; information design including information hierarchies and flow; product design and engineering; and human behaviour such as how people interact with spaces and working with intuition. It’s a fascinating and complex process. Patrick Eley and Alan Stevenson’s talk, showcasing their recently published book (which breaks down the mechanics of wayfinding strategy, from theory to design and from physical to digital) focussed on placemaking and sense of place … and it really is straight forward.
About our speakers
Patrick Eley. Patrick has a fascination with places and how they are created, branded and navigated. With degrees in geography and graphic design, he started his career at the National Theatre before spending seven years at cultural heavyweight, Spin. With over 25 years in the industry, Patrick has worked with architects, developers, businesses and governments to create impactful and nuanced work that enhances the sense of place. He leads the creative direction of all, wayfinding projects at DNCO from museums and galleries to corporate headquarters and pushes innovation across the studio, ensuring outputs truly reflect the ambitions of clients.
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