Type Tasting: A taste of time

Date: 20 September 2024
Time: 7:00 pm – 9:00 pm
In-person at Citizen M, 20 Lavington Street, London SE1 0NZ, UK
Third-party event

Discover how typography narrates time, place and memory. Time-travel from 2,000 years ago to modern London in this multi-sensory tasting talk with locally-sourced food and drink tasters. You’ll take part in a sense-hacking tasting experiment that demonstrates how you taste with your eyes, ears and brain.

Your host is Sarah Hyndman, founder of Type Tasting and author of the bestselling book ‘Why Fonts Matter’. In this talk you’ll hear, taste and smell the stories behind intriguing locations. You’ll discover: how print has played a pivotal role and that it has even altered our brains; why type styles change over time (and what this reveals about our culture); and patterns from the past that remind you of the social changes happening today.