Learn about user research role in the design process and why all design frameworks advocate that research is embedded in product development.
You will learn:
– what is user research and its value in product development
– what are various user research activities
– what are user personas and their value in the design process
– when to start planning and when is the best time to conduct user research
– how to write a research plan
– how to conduct research
– how to present research findings to your team and stakeholders
– how to incorporate insights from research in designs
By the end of this webinar you will feel confident in knowing which user research methodologies to apply and when, how to conduct user research, present findings and embed insights in design work.