Thursday 30 October 2025 (8am ET / 1pm GMT / 2pm CET)
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Peter Reynolds’ talk looked at how emerging technologies, especially AI and IoT, are going to change the way we plan, develop, and manage wayfinding systems. It’s about how we, as designers and consultants, will work differently in terms of wayfinding strategy, design, monitoring and maintenance. The bigger question posed was: where do we add value in all of this? If the process becomes faster, more automated, more measurable, what does a good wayfinding consultant look like in five years? This presentation didn’t claim to have all the answers, but it offered a clear picture of what’s already possible and what’s coming next.
About the speaker
Prior to ‘landing’ in the wayfinding world, Peter Reynolds was a strategy director with a major, global tech firm. Peter is the founder of Wayfinders, a wayfinding design consultancy based in Ireland. Over the past seven years, he has led the company’s evolution from a design studio to a tech-enabled spatial logic practice. Peter’s team has delivered major wayfinding projects across public and private sectors, from airports to hospitals, with a growing focus on systems thinking and digital transformation.
