Welcome to the Sign Design Society
The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
- Wayfinding
- Interpretative graphics
- Brand and experiential/environmental graphics
- Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
- Keep up to date and improve their practice
- Find potential consultants, collaborators & employees
- Promote their work and capabilities
To join choose a membership plan that suits you and sign up!
Our events
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Interested in a membership?
News
2nd edition Sign design guide now available to buy!
The new edition of the guide continues to provide practical guidance to experts and non-specialists alike, based on both best practice in inclusive design and the latest research.
Third party events
The future isn’t something we wait for—it’s something we shape. As designers of experiences, we don’t just create spaces. We shape how people move, what they feel, and what they remember. This is more than a typical conference. It’s a living, participatory space for co-creation—where contradictions are welcomed, friction is embraced, and design becomes a practice of care, relationship, and transformation. Together, we’ll explore big questions shaping the future of experience design:
What if we valued how we create more than what we create? If we want to design life-centric, regenerative places, the design journey itself needs to be a regenerative process. Regenerative co-design can bring people together around common curiosities and care of place to invite collective action that can bring us closer to life-centric futures. Join us and bring your own ideas about regenerative co-design into the mix.
This year we are celebrating 20 years of learning from place at the Academy of Urbanism, and will be holding our Anniversary Party in London, kindly hosted at JTP, a longstanding supporter of the Academy.
Ethan Kent, Gilbert Rochecouste and Emma Hall, some of the world’s leading placemaking leaders, invite you to an inspiring, transformative and practical masterclass. This day will explore the next evolution of placemaking, helping you to create loveable and thriving places for all. Regenerative Placemaking provides a new approach to transforming our communities and places; giving voice and agency to local people be stewards in transforming their places.
The Baskerville typeface is familiar to billions of readers and users of standard computer software across the world. However, the story behind its creation by John Baskerville (1707-75) is much less widely known. This is in spite of the fact that he was England’s foremost printer, and what he called his ‘small performances’ in typeface design ‘went forth to astonish all librarians of Europe’. This talk by Caroline Archer-Parré will introduce Baskerville the man, the typeface, and some of the beautiful books he, and others, created with his eponymous types.