Book cover of “The Science of Wayfinding” by Jonathan Mugmon. Bright yellow background with a grid of white arrows pointing diagonally upward‑right. Black title and subtitle text centered; Routledge logo in the lower right corner.

Reader’s corner book of the month: October 2026

Featuring publications of relevance to our industry, including those cited in SDS e-newsletter lead articles and suggested additional reading, we’ve recently relaunched the SDS Reader’s Corner book of the month page. Each month we will showcase a suggested read that relates to our professional areas of interest, be it a seminal publication or something more tangential. We hope the books we select will offer you insights and inspiration.

If you any suggestions of books, particularly newly published ones, that you think would be of inte arest to our community, please email us: enquiries@signdesignsociety.co.uk.

For October ’26 we feature The Science of Wayfinding: Psychology, Strategy, and Navigation in Large-Scale Environments by Jonathan Mugmon (Published on 21 August 2026 by Routledge).

Book cover of “The Science of Wayfinding” by Jonathan Mugmon. Bright yellow background with a grid of white arrows pointing diagonally upward‑right. Black title and subtitle text centered; Routledge logo in the lower right corner.

Synopsis

“The first comprehensive book to focus on the planning, psychology, and strategic development of wayfinding systems, revealing the underlying framework that makes navigation truly intuitive in today’s most complex environments. Drawing on over three decades of global project experience, from Olympic stadiums and Super Bowl venues to convention centers and entertainment districts, the author offers a tested methodology that blends human-centered design, behavioral analysis, and operational planning. The book outlines how to guide millions of people through high-volume spaces using principles grounded in environmental psychology, inclusive design, and real-world observation. Written for architects, designers, planners, and venue operators, this book provides a step-by-step process for creating systems that are not only legible, but empathetic, equitable, and aligned with user behavior. Readers will learn how to name, organize, and communicate space across scales through diagrams, case studies, and proven planning tools. At its core, this book argues for a cultural shift: from treating wayfinding as a signage afterthought to recognizing it as an integral and critical part of user experience, crowd safety, and place-making. Whether you’re planning a global event or improving a campus, this book equips professionals to create environments that welcome, orient, and empower everyone who enters.”

Buy a copy

As of 05.10.2026, the paperback version is available to buy @£39.99 (RRP) via Bookshop.org.

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