The Sign Design Guide+ continues to provide practical guidance to experts and non-specialists alike, based on both best practice in inclusive design and the latest research, to create accessible, effective signage. It covers design principles, including legibility, placement, and lighting, ensuring that signs meet the needs of diverse users, including those with disabilities.
Year of issue: 2024
Authors: Peter Barker, June Fraser and Andrew Barker

Order the Sign Design Guide
Place your order for the Sign Design Guide+. Please choose one of the two pre-formatted shipping options.
People who bought a copy of the SDG (1st Edition) in 2023 / 24 or peer reviewed the SDG+ will be able to purchase the new edition at £26 + P&P. Contact us for a customised order.
Paid-up SDS members will be able to buy a copy of the new edition discounted to £32 + P&P via this member page.
For larger orders or orders outside Europe, you can send your request by email.
Europe
The new edition SDG+ retails at £40.00 + £14.50 P&P.
United Kingdom
The new edition SDG+ retails at £40.00 + £5 P&P.
Long description
The Sign Design Guide is firmly established as an authoritative guide to designing signs inclusively.
The new edition is currently only available in print format, A4, 300pp, colour throughout.
The digital edition will be online (estimated publication date spring 2025), and to WCAG (web content accessibility guidelines) AAA rating.
This new edition was published by the end of February ’24 (a reprint is imminent).
Contents list for the new Guide
1. Introduction: this guide, wayfinding design, and inclusive design
1.1 / How to use this guide
1.2 / Wayfinding design or sign design?
1.3 / What is inclusive design?
1.4 / Why inclusive design?
1.5 / Legislation and standards
2. Dimensions of difference
2.1 / Sensory difference
2.2 / Physical difference
2.3 / Cognitive difference
2.4 / Difference in sex, gender, gender reassignment, sexual orientation, and being
married or in a civil partnership
2.5 / Difference in age and health (including pregnancy)
2.6 / Difference in race (including colour, nationality, ethnic or national origin),
culture, language, and religion or belief
2.7 / Difference in education, social background, and digital access or skills
3. Starting to design a wayfinding system
3.1 / Before you start thinking about planning your wayfinding system: strategic
definition, preparation, and briefing
3.2 / Gathering good practice
3.3 / Understanding your users
3.4 / Reviewing existing wayfinding information
3.5 / The initial appraisal of the site, building, or plan
4. Types of wayfinding information
4.1 / Advance information
4.2 / Signs
4.3 / Maps
4.4 / People
4.5 / Real-time information
4.6 / Audible information
4.7 / Tactile information
4.8 / Olfactory and other sensory wayfinding cues
4.9 / Help points, kiosks, self-service terminals, and ATMs
4.10 / Pedestrian crossings
4.11 / Technology
4.12 / Architectural wayfinding cues
5. Delivering a wayfinding system
5.1 / What is a wayfinding system?
5.2 / Make sure that your system co-ordinates with its neighbours. Or even better,
create a masterplan
5.3 / Creating a wayfinding information schedule
Sign design guide + : a guide to designing inclusive wayfinding information
Press release / version 01-01 Page 2 of 3
5.4 / Testing your wayfinding information
5.5 / Conflicting requirements
6. Designing your wayfinding information: graphic design
6.1 / Language, wording, and punctuation
6.2 / Symbols, icons, and pictograms
6.3 / Arrows
6.4 / Letterform selection
6.5 / Other languages and script systems
6.6 / Sizes for letters, symbols, and embossed characters
6.7 / Braille
6.8 / Space, layout, capitals, and lower case
6.9 / Colour and contrast
6.10 / Lifts
7. Designing your wayfinding system: product design and practicalities
7.1 / Product design
7.2 / Products and processes
7.3 / Illumination and glare
7.4 / Positioning
7.5 / Disruptions and degraded service
7.6 / The completed system and schedule
7.7 / Production: manufacture and installation
7.8 / Maintenance
7.9 / Alterations
7.10 / Post installation assessment, lessons learned
Glossary
Online resources
Bibliography
Index