Throughout his career, Peter Saville has consistently put type to work, often in conjunction with imagery, to elegantly sign the ‘way’ for many of us. In conversation with his friend and typographic consultant, Paul Barnes, Saville will discuss how his work, from his time as Co-founder and Art Director of legendary UK label Factory Records through to a more recent collaboration with Sir Jonathan Ive’s studio LoveFrom, has been informed by an intuitive understanding of the semiotic power typography has to shape contemporary culture.