Exploring typography’s emotional influence: a global look

Date: 5 December 2023
Time: 2:00 pm – 3:00 pm
Location: Online
Third-party event

In the world of design and marketing, every detail matters. Colour, messaging, and layout are all essential, but did you know typeface choice alone can boost positive consumer response by up to 13%?  

Since 2021, we have been studying the emotional power of typefaces, and how they can influence perceptions and even shape brand identities. In this webinar, we’ll delve into the science and cultural contexts behind why certain typefaces resonate, the nuances across certain regions and languages, and how you can bring it all together to better leverage type in your work.