Inclusive design for wayfinding information

Date: 18 April 2024
Time: 12:30 pm – 5:00 pm
Location: Bridewell Hall, St. Bride Foundation, 14 Bride Lane, Fleet Street, London EC4Y 3EQ, UK
Future event

Thursday, 18 April 2024 (12.30pm-5pm BST)

You are invited to an exciting, in-person symposium, organised by SDS and SEGD London, with seven expert speakers.

This symposium is sponsored by Modulex and Rivermeade.

** Buy your copy of the new edition Sign Design Guide+ by Tuesday 16 April and pick it up at the symposium. ** (Copies will also be available to buy on the day but payment will be cash only). For more information, email:

The Sign Design Society and Society of Experiential Graphic Design (London Chapter) are collaborating to bring you an exciting, informative and interactive symposium with the latest thinking on inclusive design for wayfinding information. This is also to celebrate the publication of the new edition Sign Design Guide+ … the essential guide to designing inclusive wayfinding information.

More information

Accessible route: Step-free access is across a small courtyard from St. Bride’s Passage which is about half-way along Dorset Rise (coming from the direction of Tudor Street).

After the symposium: Social / networking from 5pm onwards at near by Punch Tavern, 99 Fleet Street, London EC4Y 1DE. [Map].

Tickets: £25 per person (guests welcome) via our Eventbrite page.

About our speakers


Andrew Barker (SDS chair) and Ian Whybrow (SEGD London Chapter chair).


Veronika Egger, Owner / Information Designer, is-Design. Veronika has 30 years of information design experience, since 1997 in her own design consultancy in Vienna, Austria. She focuses on an inclusive approach to design and believes in a collaborative and multidisciplinary approach to arrive at the best possible solutions for everyone. Her projects are in public transport and other public spaces such as universities, hospitals, civic buildings, or historic spaces, making information, buildings, products, and environments understandable and easy to use. Veronika is currently serving as President of the International Institute for Information Design (IIID).

Simon Kinneir, Design Researcher, UAL & RCA. Simon specialises in delivering inclusive and accessible experiences across design disciplines. With a background in graphic, product and spatial design and led by analysis of project-specific, people-centered research he supports teams writing a brief, responding to a brief or through authoring a holistic approach. Clients have included Arthritis Research UK, London School of Architecture, Samaritans, The Royal Free Hospital Trust. Simon teaches at Camberwell College of Arts and The Royal College of Art and has exhibited at the Cooper Hewitt, NYC, and the Design Museum, London.

Liam Proudlock, Director and Inclusive Design and Access Consultant, Proudlock Associates. Beginning his career in the 1980s, Liam has worked on many large and complex projects. He gained a master’s degree in 2004 in Construction Management (Inclusive Environments), has been a member of the National Register of Access Consultants (NRAC) since 2008, and a member of the Access Association since 2004. At disabled-led consultancy Proudlock Associates, Liam encourages and specialises in coproduction, where disabled users / stakeholders are involved in the design process. He currently writes and maintains the Inclusive Design section for RICS members on their web-based resource. He has used the Sign Design Guide extensively in the past!

Rachel Smalley, Head of Inclusive Design, Jacobs. Rachel leads the global team on high-profile schemes around the world. She adopts a unique approach to Inclusive Design that combines technical, engineering, and social understanding to create spaces that work seamlessly for everyone. Rachel is a Chartered Building Engineer (FCABE), Chartered Town Planner (MRTPI), and Inclusive Design (NRAC) Consultant, with over 20 years of experience. She is an industry leader in the field of Inclusive Design, worked as a SpAd to the House of Commons women and equalities select committee, Building Regulations and Advisory Committee (BRAC) member 20, and she chairs the British Standards committee responsible for BS8300.

Neil Smith, Inclusive Design Lead, HS2. Neil has over 20 years’ experience in delivering inclusive and accessible environments. He is responsible for defining and integrating the inclusive design requirements for HS2. Neil authored the inclusive design standards for the London 2012 Olympic and Paralympic Games and the current standards for the Legacy Development. Neil sits on British Standards Committee B/559, which is responsible for the BS 8300 Design of an Accessible and Inclusive Environment. Neil is a Mayor of London Design Advocate, and is also the Chair of the London Legacy Development Corporation’s Built Environment Access Panel.

Rosie Smith, Senior Wayfinding Designer, Mima. Rosie has over 15 years of experience developing wayfinding strategies for complex environments and producing graphic design for the built environment. She has worked at Mima for six years, and manages and mentors the design team, focusing on accessibility and inclusive design. Rosie has worked across a variety of sectors, including transport, arts and culture, commercial and residential. Notable projects include Crossrail Common Components (Maynard Design), HS2 Linewide Strategy and Common Components Design, Gatwick Airport Station, Marseille Provence Airport, St Paul’s Cathedral & Westminster Abbey. Rosie is part of the Sign DesignSociety Steering Group.

Alexandra Verdeil, Associate and Inclusive Design Lead, Tactile Studio. Tactile Studio is an innovative inclusive design agency and workshop, with offices in France, Germany, and the US. The studio was honoured with the Sign Design Society’s Jury Special Award. This team of passionate designers, UX specialists and model makers, specialises in creating inclusive experiences in heritage and public spaces. After managing the German branch for the past seven years, Alexandra has transitioned her focus to supporting institutions in comprehending and implementing solutions to improve accessibility and create more welcoming environments. Her work involves support throughout the entire visitor experience, where inclusive orientation and signage are the first challenges for any venue open to the public.

Find out more and to buy tickets

Visit Eventbrite.

If you have any additional queries, please email Kate.

Man with visual impairment navigating his way through a busy railway station using mobile phone app assistive technology