Le Graphisme is visual communication present in all spheres of everyday life. Essentially, it is graphic design. In the case of the French design journal Arts et Métiers Graphiques, design reporting was filtered through a specific Parisian gaze. Charles Peignot, head of the typefoundry Deberny et Peignot, published AMG from 1927 to 1939. It became a top international magazine for bibliophiles, typographers, and designers. Its wonderfully varied content provides a rare holistic view of developments in inter-world-war European graphic arts. This lecture will trace the influence of Arts et Métiers Graphiques through vivid reproductions, drawn from holdings at the RIT Cary Graphic Arts Collection.