My oyster: bringing Australian wayfinding to the world

About our speaker

Michèl Verheem is the Director of ID-Lab. He is regarded as a global leader in the specialised field of design and research for wayfinding and user centred design within healthcare. Originally from the Netherlands, Michèl has called Australia home for the last 25 years. He has over 35 years’ experience in the wayfinding industry. His approach explores the “why” behind people’s behaviour to make even the most complex built environments work better for people. He does this in the context of architecture, urban planning, wayfinding, and user experience. Michèl’s approach is multi-disciplinary, with knowledge spanning human behavioural science, process discovery, stakeholder management, change management, design, and architecture. Michèl sits on the committee of the Australian Health Design Council (AHDC), and he has helped to shape it as a leader in the health design space and wayfinding space in Australia and globally. Michèl is also founder of FunFlight, a not-for-profit volunteer organisation in Australia that offers children and teenagers touched by a life-changing illness, a day of aeronautic entertainment with their families.