Without a deep understanding of how people experience the places we create, how can we aim to shape built environments that could fully enable human and social wellbeing?
Natasha Reid is founder of MATTER SPACE SOUL, a specialist design lab shaping places for health, wellbeing and social sustainability. Having practiced in architecture, she has focused on the social, psychological and emotional impacts of places over the last decade to develop new approaches in response to human nature and pressing societal issues. She is an advocate for the power of design to create change that matters and often speaks at conferences on forward-thinking approaches to the urban challenges of today.