How do you make visiting the National Museum, Norway about more than just viewing Edvard Munch’s ‘The Scream’? This was a key question asked by the client team for the new National Museum, and one that Endpoint were tasked to address and solve. Endpoint’s Alison Richings talked about the role she and her wayfinding team played in the creation of some key wayfinding strategies and clever product design for the museum, to facilitate navigation, encourage cross-selling and aid advocacy of the institution.
About our speaker
Alison Richings is Wayfinding Design Director of Endpoint. She has been working in our industry for over 22 years. Alison leads the wayfinding design team in the London studio and has worked on a host of large-scale and multi-faceted destination projects including: Saadiyat Island in the UAE; Lusail, the World Cup 2022 Stadium; Heathrow’s Terminal 5; the Royal Opera House; and Harrods. Alison has always been fascinated by human behaviour: why we make the decisions we do; how the environment impacts that; and how we can make things better for all concerned. She believes in grounding everything in strategy to unlock core insights, and hopes to create the best wayfinding experience for all users. Alison is also a writer, and a speaker about wayfinding.