Black and white photo of dn&co wayfinding designer, Simon Yewdall

Places with purpose do better: the role of place branding

Date: 9 October 2019
Time: 6:00 pm – 8:30 pm
Alan Baxter Ltd, London, United Kingdom
Past event

Have you ever looked at your surroundings and wondered why so much of it looks the same? Many of the places that surround us were designed by committee with only shareholders in mind. But sometimes it happens differently. And when it does, those places feel great. We want to come back to them again and again. That’s because those places were built with purpose. Our October 2019 event saw Simon Yewdall (dn&co.) talked about place branding, what it is, and why it is needed. He shared some insights into dn&co.’s work for Digbeth in Birmingham, the Royal Docks in London and St James’s. He explained what good place branding looks like, setting out the emotional and economic reasons the world of brand can help places change their perception.

About our speaker

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Recording

This content is limited for members only

Within our member-only pages we provide a wide range of useful information resources including:
  • Recordings of our talks
  • Presentations
  • Academic research papers
  • Case studies
  • Guidance on standards and good practice
  • Project opportunities
Join the SDS today to access our priviliged member-only information. SDS members and other registered site users: to choose, renew or change your membership plan, please sign in to your account then select the ‘renew/change your membership plan’ option under your account name in the navigation bar.