Examples of Baskerville serif font

St Bride Foundation: Unexpected Baskerville: the Story of LoveFrom Serif

Date: 26 September 2023
Time: 7:00 pm – 8:30 pm
Location: In-person and online, St Bride Foundation, London, United Kingdom
Third-party event

The influence of this typeface on the history of European typography cannot be overstated. Yet the many new and often high-profile interpretations of Baskerville raised a particular design problem: how would we make a truly meaningful contribution to the Baskerville tradition?

From a study of Baskerville’s surviving punches and printed books to a look at contemporary writing master’s manuals, this talk gives an overview of the Baskerville letterforms, their historical significance and the design of a brand new interpretation that supports a new identity.

LoveFrom Serif greatly extends the dynamic range of the original Baskerville letterforms, providing the studio not just with an identity but with a voice, and a tool to use in selected projects with clients as well as self-initiated work.