All three finalists from the British Sign Awards 2018 wayfinding category joined us to talk through the brief, challenges and inspiration behind their winning projects:
- CCD Design & Ergonomics presented their solution to the challenges experienced by visitors to the newly extended National Maritime Museum.
- Maynard discussed the development of the temporary and permanent wayfinding systems for London Bridge Station.
- Placemarque told us about their innovative design for the Ireland Ancient East wayfinding project.
About our speakers
Hayley Branston – Head of Wayfinding Maynard, is a wayfinding strategist with over 11 years experience of working on high profile projects across the UK and internationally. These include the implementation of Legible London and the design of the wayfinding for nine central Crossrail stations. Hayley successfully combines a practical approach with creative thinking to develop considered design solutions. Maynard is a design practice that creates wayfinding, graphics, products and environments for clients in the transport, commercial and urban realm sectors.
Darren Clarke – Senior Wayfinding Designer CCD, has worked across a broad range of environments, particularly arts and heritage, education, residential and retail sectors over the last 11 years. Darren has worked on the design of wayfinding schemes for The Tate St Ives, The National Maritime Museum and Majid Al Futtaim Residential Communities in Oman and UAE.
Chris Girling – Head of Wayfinding CCD, has 13 years experience and has led the wayfinding team at CCD for five years. His extensive portfolio includes London 2012, HS2 and Schipol Airport.
Sue Manley – Founding Director Placemarque, started her career as an architect and has 30 years professional experience under her belt. Sue’s expertise is in formulating development strategies, visitor orientation techniques, wayfinding spatial strategy and information management, brief formulation, and project and design management. Sue led the project team to design the scheme for Ireland’s Ancient East. Sue is a Civic Trust assessor, was a CABE enabler and has been a visiting tutor at various design schools.