Transport information design and intuitive wayfinding: two UK case studies

About our speakers

Doug Rose, Managing Director of FWT-London, is a leading public transport information designer with over forty years’ industry experience. Some professional design and implementation highlights in Doug’s long career include: bespoke Johnston ‘fonts’ for bus blinds for Transport for London; signage and wayfinding systems for 60+ UK city centres; railway network and car interior diagrams for train companies and the Rail Delivery Group; and maps, tickets and the brochure for current Network Rail Chair Sir Peter Hendy’s annual Imberbus event. Doug is also an enthusiastic historian of London transport and other subjects, with a related website. He has recently published the 10th edition of his London Underground historical map.

Sean Brereton is Creative Director of The Velvet Principle. With a BA in information design, over the last 25 years Sean has designed wayfinding schemes for high profile projects across the world. He combines an understanding of the cognitive processes involved in navigation and an ability to interpret spaces and brand with creative skills in graphic and 3D design. Sean’s first wayfinding project was for One Canada Square, Canary Wharf Tower at the late 1980s. Prior to founding The Velvet Principle, Sean led the destination team at Saatchi & Saatchi X, and previously worked within architectural practices The Design Research Unit and Leslie Jones. Sean has extensive shopping centre wayfinding experience, including: Victoria Square, Woking; The Lexicon, Bracknell; The Waterfront, Oman; and Ganjlik Mall, Azerbaijan.

Recording