Where Cartography Meets Industry brings together leading organisations, the International Map Industry Association (IMIA), the British Cartographic Society (BCS), the International Cartographic Association (ICA), and the Cartography and Geographic Information Society (CaGIS) to share current perspectives and envision the developing future of cartography and the mapping industry. Advancing our vital discussion of geo-ethics, this panel will examine how to build trust in various aspects of cartography and mapping business.