Ellen Lupton has authored numerous books about design, from the classic textbook Thinking with Type to books about sensory design, health care design, and the Bauhaus. Across history, writers have used typography and layout to shape their messages from the inside out. Countless cultural producers amplified their voices with typography, from Martin Luther and Florence Nightingale to Làszlò Moholy-Nagy and Gretel Adorno. This talk explores writing as design and design as writing—and the people who make it happen.